Client
Essent / Innogy, The Netherlands
Product
Essent Home Scan
Problem
Specific objectives have been formulated in the climate agreement for the built environment (homes and commercial buildings). For example, the desire is to make as many as 50,000 existing homes per year more sustainable from 2021. The target for 2030 is even 200,000 per year! Essent believes in a gradual transition, in which everyone can participate at their own pace and in their own way. No solution in the market offered a full end-to-end service that helps home owners to convert their property from advise to implementation and navigate them through all the steps into making their home sustainable.
Solution
To solve the problem the combination of technology, publicly available data and understanding what the users needs the Home Scan from Essent came to existence. This scan is solving the problem of home owners navigating in a unknown territory to convert their property with ease by offering a end-to-end digital and personal service from advice to installation and after care, based on their own specific personal situation and preferences by Essent and their service operators. The challenge was to use exciting data-models for the calculations and combing this to present a logical user flow.
Delivered
• User Flows
• Information Architecture Sitemaps
• Landing Page Designs
• Responsive Design
• Funnel Design from Visitor to Lead
• Content Design: Advice Reporting Tool
• Product Advisor Employee Tool B2B
• Future Concepts PlusJeHuis
• Workshops
• Interactive Prototype of the Home Scan
• Usability Research & Insights
Result
• The homeowner/user gains insights for home improvements in a matter of minutes instead of hours or multiple days or weeks having direct insights in the projected investment.
• Gained a conversion optimisation of +400% from visitor to customer after implementing redesign optimisations.
Industry
Energy, 2019
Collaboration
In-house & remote collaboration directly with project and innovation managers, designers, agile team members, developers and analysts in scrum rhythm.
Multimedia campaign with Dutch artist Andre Hazes promoting the Online Home Scan in the Netherland:
LANDING PAGE
Concept
Live
UX Design: HOME SCAN ADVISE TOOL
The screens in the user flow are validated based on Usability Research with actual people. Improving the perception of the quality of service, personal relevance and overall conversion rate, helping more visitors towards a more sustainable home.
Starting screen
